Producer and Project manager
Project completed in 2009
In order to help Audi UK celebrate their 100 year anniversary at the Goodwood Festival of Speed I helped produce a holographic video screen displaying a timeline of Audi history spanning 100 years and a virtual wind tunnel to let visitors see how streamlined they are! Some people took streamliner challenge very seriously – removing bags, hats and even sunglasses!
We also created six touch-screen kiosks with loads of facts and figures about the last 100 years of Audi and a multiple choice quiz with a chance to win tickets to Le Mans and Old Trafford as prizes. The quiz was strictly for Audi fanatics only. Of the hundreds of people that entered, less than 50 people got enough correct answers to enter!
The interactive elements were all part of the the Audi Experience, created with Twofour. The Audi Experience was a hi-octane mix of interactive experiential installations and live shows (hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish). In between shows there was a cinema experience as well as the new Audi R8 cutaway which provided an insight into the secret of Audi’s success. The 2009 Festival of Speed attracted over 152,000 motor sport fans – the second highest Festival attendance ever.
“With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to! We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way. Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.” Jane Bown, Events and Internal Brand Manager for Audi UK
Producer and Project manager
Project completed in 2008
Previous Driving Standards Agency mannagement conferences had lacked engagement with delegates and the interactivity was minimal.
To make the feedback process more entertaining a classic Mini Cooper, painted in the DSA’s colours, was gutted and pimped out with a plasma screen TV and custom built video diary software. The well known voice of Big Brother interrogated the delegates for a bit of Q&A fun. With all answers automatically recorded, it proved to be the most successful way of finding out what really matters to DSA staff.
“The Diary Wheels concept was not only innovative and topical, but provided us with a new approach to gaining feedback from our staff in a humorous and engaging way”
Diane Wragg, Internal Communications Manager, DSA
Producer and Project manager
Project completed in 2008
The Cyber Seaside is an interactive floor at the Living Coasts attraction that invites visitors to clean up virtual litter on a beach or stomp around fishing nets to free trapped animals.
Visitors experientially learn about ecology and Living Coasts’ brand values through fun, highly immersive games. Since the opening of the Cyber Seaside dwell time has dramatically increased in the area where the interactive is situated.
“We really had a fantastic experience with HMC, the whole purpose was to come up with a concept that was lively, interactive, but that also taught our visitors about marine pollution issues and they’ve really managed to do that for us!”
Elaine Hayes, Director, Living Coasts
Producer, Project manager and coding support
Project completed in 2008
The Penguin Academy at Living Coasts involves three touch screens set at different heights for visitors of all ages and abilities. Visitors can choose their own penguin to nurture, grow and teach it a skill to survive in the wild.
Penguin fanatics can also play online, but can only get to certain level of the game before they have to visit the Living Coasts attraction and enter a secret code to unlock the final games!
Click here for some Penguin fun and frolics!
Alternatively check out the Facebook page I setup for one of Living Coasts’ penguins to support the online games. He has more friends than I do!
Producer and Project manager
Project carried out through 2006-07
Complete back and front end redesign including on-line ticket bookings, movie trailers and competitions.
Click here see the finished site.
Producer and Flash coding support
Project completed in 2006
Training information presented in an engaging and cool way. Videos and animation are utilised heavily to catch attention and illustrate the material.
Volkswagen Retailers nationwide have loved using this microsite to keep them up to date with current Volkswagen procedures.
To see a copy of the site click here.
Producer, Designer and Director coder
Project completed in 2005
Consumer facing branded USB sticks with a dynamic interface to promote the new Audi A4. The USB sticks were direct mailed to a selected database of customers and prospects in a stylish black box extending Audi’s brand values over a new platform and reinforcing its reputation as the UK’s most innovative car brand.
“That’s what we are looking to achieve every time – create stories.”
Gary Savage, Head of Marketing, Audi UK
“It is a tough act to follow the many memorable car marketing initiatives… the campaign, with its video and interactive content oozes class and innovation, living up to Audi’s reputation.”
Paul Handley, MD of Rhythmm in Marketing magazine
Producer, Designer, HTML and Flash coder
Project carried out through 2004-05
Dealer facing communication channel with video broadcasts, archives, webchats, a discussion forum, pre-launch product information and pre and post event communications.
Online reports show how many people are accessing each area of the site, who they are and when they are viewing.
Producer, Designer and HTML coder
Project carried out through 2003-05
Dealer facing communication channel with video broadcasts, archives and a discussion forum.
“The Audi UK dealer extranet provides me with communication across the network with a very fast turnaround. It means I can deliver a direct, undiluted message to all the dealers while the information is still totally fresh and topical. The results – in terms of traffic on the extranet and improved sales performance, have been impressive.”
Allan Rushforth, Head of Operations, Audi UK
I worked on a project at Cadburys World where you can get your photo moulded into chocolate. It would have been wonderfully narcissistic to have been able to eat a statuette of yourself, but due to technology limitations we had to make to with putting photos of people onto a wall of chocolatey fame and letting people buy fridge magnets and badges of their chocolate visage from the gift shop (skip to 3.50 minutes into the following video).
However at Exeter University they are trying to build a 3D chocolate printer (that is, a printer that prints out chocolate models, not a printer made out of chocolate!)
“This machine is effectively a novel 3D chocolate printer that can produce chocolate products exactly as a 3D model designed in your own computer. Imagine you could draw a 3D ‘face’ model of someone or extract it from a personal photo, send it to the 3D printer and watch it grow in front of you from chocolate.”
Apparently taste and smell emotionally affects people 75% more than any other sense. Various brands have started doing some really cool experiences using taste and smell. Thorntons made an edible billboard and during an advert for suncream Nivea pumped the smell of suntan lotion into the cinema.