Producer, Designer and Director coder
Project completed in 2005
Consumer facing branded USB sticks with a dynamic interface to promote the new Audi A4. The USB sticks were direct mailed to a selected database of customers and prospects in a stylish black box extending Audi’s brand values over a new platform and reinforcing its reputation as the UK’s most innovative car brand.
“That’s what we are looking to achieve every time – create stories.”
Gary Savage, Head of Marketing, Audi UK
“It is a tough act to follow the many memorable car marketing initiatives… the campaign, with its video and interactive content oozes class and innovation, living up to Audi’s reputation.”
Paul Handley, MD of Rhythmm in Marketing magazine
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