Producer and Project manager
Project completed in 2008
Previous Driving Standards Agency mannagement conferences had lacked engagement with delegates and the interactivity was minimal.
To make the feedback process more entertaining a classic Mini Cooper, painted in the DSA’s colours, was gutted and pimped out with a plasma screen TV and custom built video diary software. The well known voice of Big Brother interrogated the delegates for a bit of Q&A fun. With all answers automatically recorded, it proved to be the most successful way of finding out what really matters to DSA staff.
“The Diary Wheels concept was not only innovative and topical, but provided us with a new approach to gaining feedback from our staff in a humorous and engaging way”
Diane Wragg, Internal Communications Manager, DSA
Leave a Reply