Producer and Project manager
Project completed in 2009
In order to help Audi UK celebrate their 100 year anniversary at the Goodwood Festival of Speed I helped produce a holographic video screen displaying a timeline of Audi history spanning 100 years and a virtual wind tunnel to let visitors see how streamlined they are! Some people took streamliner challenge very seriously – removing bags, hats and even sunglasses!
We also created six touch-screen kiosks with loads of facts and figures about the last 100 years of Audi and a multiple choice quiz with a chance to win tickets to Le Mans and Old Trafford as prizes. The quiz was strictly for Audi fanatics only. Of the hundreds of people that entered, less than 50 people got enough correct answers to enter!
The interactive elements were all part of the the Audi Experience, created with Twofour. The Audi Experience was a hi-octane mix of interactive experiential installations and live shows (hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish). In between shows there was a cinema experience as well as the new Audi R8 cutaway which provided an insight into the secret of Audi’s success. The 2009 Festival of Speed attracted over 152,000 motor sport fans – the second highest Festival attendance ever.
“With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to! We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way. Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.” Jane Bown, Events and Internal Brand Manager for Audi UK
Producer and Project manager
Project completed in 2008
Previous Driving Standards Agency mannagement conferences had lacked engagement with delegates and the interactivity was minimal.
To make the feedback process more entertaining a classic Mini Cooper, painted in the DSA’s colours, was gutted and pimped out with a plasma screen TV and custom built video diary software. The well known voice of Big Brother interrogated the delegates for a bit of Q&A fun. With all answers automatically recorded, it proved to be the most successful way of finding out what really matters to DSA staff.
“The Diary Wheels concept was not only innovative and topical, but provided us with a new approach to gaining feedback from our staff in a humorous and engaging way”
Diane Wragg, Internal Communications Manager, DSA