Mould Me is part of the Purple Planet exhibition at Cadbury World. It features virtual chocolate technology and casting incredibly lifelike chocolate busts of visitors into a hall of fame.
Cadbury were finding that users wanted to take home images of their experience so the software was modified so that the user’s images could be sent to the gift shop. Here they could be printed onto t-shirts, mugs and keyrings. Due to the success of the Purple Planet interactives Cadburys reported that the spend in the gift shop went up by £2 a head, not bad when the attraction sees over 500,000 visitors a year.
Role
Software project management, UX
Length
1 month. Completed in 2008
Team size
Project manager, UX, 2xDevelopers, 2xInstall crew
Deliverable
Installation
Design process
User testing, design refinements