Producer and Project manager
Project completed in 2009
In order to help Audi UK celebrate their 100 year anniversary at the Goodwood Festival of Speed I helped produce a holographic video screen displaying a timeline of Audi history spanning 100 years and a virtual wind tunnel to let visitors see how streamlined they are! Some people took streamliner challenge very seriously – removing bags, hats and even sunglasses!
We also created six touch-screen kiosks with loads of facts and figures about the last 100 years of Audi and a multiple choice quiz with a chance to win tickets to Le Mans and Old Trafford as prizes. The quiz was strictly for Audi fanatics only. Of the hundreds of people that entered, less than 50 people got enough correct answers to enter!
The interactive elements were all part of the the Audi Experience, created with Twofour. The Audi Experience was a hi-octane mix of interactive experiential installations and live shows (hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish). In between shows there was a cinema experience as well as the new Audi R8 cutaway which provided an insight into the secret of Audi’s success. The 2009 Festival of Speed attracted over 152,000 motor sport fans – the second highest Festival attendance ever.
“With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to! We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way. Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.” Jane Bown, Events and Internal Brand Manager for Audi UK
Producer, Designer and Director coder
Project completed in 2005
Consumer facing branded USB sticks with a dynamic interface to promote the new Audi A4. The USB sticks were direct mailed to a selected database of customers and prospects in a stylish black box extending Audi’s brand values over a new platform and reinforcing its reputation as the UK’s most innovative car brand.
“That’s what we are looking to achieve every time – create stories.”
Gary Savage, Head of Marketing, Audi UK
“It is a tough act to follow the many memorable car marketing initiatives… the campaign, with its video and interactive content oozes class and innovation, living up to Audi’s reputation.”
Paul Handley, MD of Rhythmm in Marketing magazine
Producer, Designer, HTML and Flash coder
Project carried out through 2004-05
Dealer facing communication channel with video broadcasts, archives, webchats, a discussion forum, pre-launch product information and pre and post event communications.
Online reports show how many people are accessing each area of the site, who they are and when they are viewing.
Producer, Designer and HTML coder
Project carried out through 2003-05
Dealer facing communication channel with video broadcasts, archives and a discussion forum.
“The Audi UK dealer extranet provides me with communication across the network with a very fast turnaround. It means I can deliver a direct, undiluted message to all the dealers while the information is still totally fresh and topical. The results – in terms of traffic on the extranet and improved sales performance, have been impressive.”
Allan Rushforth, Head of Operations, Audi UK