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	<title>The Second Brain of Owen Wallis &#187; brains</title>
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	<description>Things I would otherwise forget...</description>
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		<title>In case of Vampires&#8230;</title>
		<link>http://www.owenwallis.co.uk/index.php/in-case-of-vampires/</link>
		<comments>http://www.owenwallis.co.uk/index.php/in-case-of-vampires/#comments</comments>
		<pubDate>Fri, 22 May 2009 11:54:55 +0000</pubDate>
		<dc:creator>Owen Wallis</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brains]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[Vampires]]></category>
		<category><![CDATA[zombies]]></category>

		<guid isPermaLink="false">http://wallitzio.wordpress.com/?p=61</guid>
		<description><![CDATA[I love the idea of this poster. Instead of tearing off paper tabs from the bottom you break off stakes to kill pesky vampires!
Apparently all the stakes were actually nailed down, but it&#8217;s still a cool idea.
But what about zombies? How do we protect our brains (or our second brains)? In Texas they&#8217;ve come up [...]]]></description>
			<content:encoded><![CDATA[<p>I love the idea of this poster. Instead of tearing off paper tabs from the bottom you break off stakes to kill pesky vampires!</p>
<div id="attachment_60" class="wp-caption alignnone" style="width: 863px"><a href="http://blog.epromos.com/archives/2009/05/vampire_posters.html" target="_blank"><img class="size-full wp-image-60" title="Trueblood vampire posters" src="http://www.owenwallis.co.uk/_images/vampire.jpg" alt="Trueblood promotional poster in New Zealand" width="853" height="505" /></a><p class="wp-caption-text">Trueblood promotional poster in New Zealand</p></div>
<p>Apparently all the stakes were actually nailed down, but it&#8217;s still a cool idea.</p>
<p>But what about zombies? How do we protect our brains (or our second brains)? In Texas they&#8217;ve come up with an excellent solution:</p>
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		<title>Crowdsourcing</title>
		<link>http://www.owenwallis.co.uk/index.php/crowdsourcing/</link>
		<comments>http://www.owenwallis.co.uk/index.php/crowdsourcing/#comments</comments>
		<pubDate>Tue, 19 May 2009 11:55:30 +0000</pubDate>
		<dc:creator>Owen Wallis</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[brains]]></category>
		<category><![CDATA[crowdsourcing]]></category>

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		<description><![CDATA[I like the idea of crowdsourcing, why use your own brain when you have access to everyone else&#8217;s!
OpenAd and CrowdSpring are becoming more and more popular with clients. Post your brief, get sent loads of ideas then pick your favourite!
Mixx has launched an interesting section of it&#8217;s site:
User-driven social media website Mixx is offering marketers [...]]]></description>
			<content:encoded><![CDATA[<p>I like the idea of crowdsourcing, why use your own brain when you have access to everyone else&#8217;s!</p>
<p><a href="http://www.openad.net/buy/cases/" target="_blank">OpenAd</a> and <a href="http://www.crowdspring.com/" target="_blank">CrowdSpring</a> are becoming more and more popular with clients. Post your brief, get sent loads of ideas then pick your favourite!</p>
<p>Mixx has launched an interesting section of it&#8217;s site:</p>
<p style="padding-left:30px;"><em>User-driven social media website Mixx is offering marketers a chance to trial their online ads against its top members for peer-reviewed feedback before launching &#8216;the big spend&#8217;.</em></p>
<p style="padding-left:30px;"><em>Advertisers, such as Orange, can upload up to five creative executions in Sifter at a time, where over the course of a week, Mixx users rank the overall content on a scale of one to five.</em></p>
<p style="padding-left:30px;"><em>Users also provide qualitative feedback for the ads, their likes and dislikes, while advertisers receive the data along with the gender, age and general interest snapshot of those who voted.</em></p>
<p style="padding-left:30px;"><a href="http://www.brandrepublic.com/News/902019/Mixx-sparks-dialogue-marketers-consumers/" target="_blank">http://www.brandrepublic.com/News/902019/Mixx-sparks-dialogue-marketers-consumers/</a></p>
<p>It would be nice to think this could result in a &#8216;Ruby on Rails&#8217; type development approach to advertising. 37 Signals (Ruby on Rails founders) are famed for delivering short bursts of code onto the web, which might not be completely finished, which lets their userbase define where development should head next.</p>
<p>Finally bragster (though not technically a crowdsourcing site) lets you setup dares with its online community. Tango did a <a href="http://www.bragster.com/dares/310235-show-us-an-upside-down-tango-can" target="_blank">fun bet recently</a> turning their logo upside down.</p>
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