Hoyts is one of the largest cinema chains in Australasia with 450 screens across 40 Australian and 9 New Zealand cinema complexes.

I worked on a complete back and front end redesign which included a quick ticket module where users could view trailers and book and buy tickets from the homepage, competition systems, membership schemes and for Hoyts’ exclusive cinema screens such as La Première, Halfpipe and Xtremescreen users could book their own seating arrangements.

The site has since been redesigned but I’m pleased to see many of the user flows I orignially set out are still being used: http://www.hoyts.com.au/

Role
Project management, UX

Length
6 months. Completed in 2007

Team size
Creative Director, 2xProject managers, 3xDesigners, 2xUX, 5xDevelopers

Deliverable
Website

Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements