The Express Visual Check microsite is primarily a training tool for Volkswagen Retailer staff. As a user enters the site they are presented with an explorable landscape which includes a number of interactive areas. The ‘cut-up’ style of the interface is deliberate, compiling the key areas that are present within each Volkswagen Retailer across the UK in one succinct representation.
I designed the microsite to present otherwise dry information in an engaging and interesting way. Videos and animation are utlised heavily to catch a users attention and illustrate the training material. Users are encouraged to view every site section, but the order in which they do this is not through a prescribed linear route. This increases the number of return visitors as users dip in and out of the information they require.
Volkswagen Retailers nationwide have loved using this microsite to keep them up to date with current Volkswagen procedures. To see a copy of the site click here: http://www.demo.twofourdigital.net/evc/stub.html
Role
UX, design and development
Length
4 weeks. Completed in 2006
Team size
Project manager, 2xDesigners, UX, 2xDevelopers
Deliverable
Website
Design process
UX and visual design, user testing, design refinements
The Volkswagen Business Forum delivers consistent and coherent messages to the geographically dispersed Retail network and to staff at Head Office. Fortnightly broadcasts are filmed, edited and encoded. The video footage is backed up by facts, figures and graphics to achieve maximum impact and value as a communication tool, then streamed the following day to Retailers.
The site is secure and measurable – with online reports available to show how many people are accessing each area, who they are and when they are viewing. I managed the site and the production of the webchats, discussion forum, product launches and web broadcasts; this included building slides, synchronising video content to these slides and rigorous cross platform testing.
Role
Software project management, UX, design and development
Length
6 weeks. Then monthly broadcasts through 2004-06
Team size
2xProject managers, 2xDesigners, UX, 4xDevelopers
Deliverable
Extranet
Design process
UX and visual design, user testing, design refinements