In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I helped produce a virtual wind tunnel to let visitors see how streamlined they are.
The virtual wind tunnel was phenomenally successful with constant queues of people waiting to play over the three day festival. Visitors would be shown a video showing how the drag coefficient of Audi vehicles has improved over the past 100 years. Then they could interact with the Streamliner to try and get their own drag coefficient as low as possible. Some people took the streamliner challenge very seriously – removing bags, hats and even sunglasses! There is a great video on Vimeo.
“With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to! We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way. Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.” Jane Bown, Events and Internal Brand Manager for Audi UK
The interactive elements were all part of the Audi Experience (check out the video on Youtube), created with Twofour. The Audi Experience was a hi-octane mix of interactive experiential installations and live shows hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish.The 2009 Festival of Speed attracted over 152,000 motor sport fans – the second highest Festival attendance ever and the spend in the on-site gift shop was up 100% on the previous year’s sales.
Role
Software project management, UX
Length
8 weeks. Completed in 2009
Team size
Creative Director, Project manager, Designer, 2xUX, 2xDevelopers, 2xInstall crew
Deliverable
Interactive wall
Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements
In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I created six touch-screen kiosks filled with facts and figures about the last 100 years of Audi and a multiple choice quiz with a chance to win tickets to Le Mans and Old Trafford as prizes. The quiz was strictly for Audi fanatics only. Of the hundreds of people that entered, less than 50 people got enough correct answers to enter.
Role
Software project management, UX
Length
4 weeks. Completed in 2009
Team size
Creative Director, Project manager, Designer, UX, Developer, 2xInstall crew
Deliverable
6xKiosks
Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements
In order to help Audi UK celebrate their 100 year anniversary at the 2009 Goodwood Festival of Speed I helped produce a holographic video screen displaying a timeline of Audi history spanning 100 years.
The holographic video screen allows users to explore the history of the Audi brand from its initial conception in 1909 through to the current day. Users wave their hands to scroll through the timeline and stop at points of interest which presented them with content relating to the Audi brand at that time. This was a Holopro projection screen which gave the user the impression that they were engaging with thin air.
With this event we had little control of the lighting and the flow of visitors. Consequently the developers had to create a piece of tracking software that was as flexible as possible so the install crew could quickly calibrate and adjust the tracking algorithm.
Role
Software project management, UX
Length
4 weeks. Completed in 2009
Team size
Creative Director, Project manager, 2xDesigners, 2xUX, Developer, 2xInstall crew
Deliverable
Gestural interface
Design process
Interaction audit, competitor research, concepting, UX and visual design, user testing, design refinements
Talking Statues was an interactive outdoor installation to celebrate the launch of Night at the Museum 2 on Blu-ray and DVD. Sitting side by side in Bond Street, Churchill and Roosevelt statues were brought to life, using live digital video effects and custom designed projection techniques.
Because the outdoor event was for one night only with no power supplies, a custom self contained projection system was designed that used portable batteries to run all of the technology.
Soundbytes from the script, written by Steve Coogan, could be triggered at any point, allowing TV presenters to interview the statues about their experiences. Churchill was particularly annoyed by the pigeons… It was a lot of fun, and a great event that attracted a lot of media attention and brought some of the wonder of Night at the Museum to life.
Role
Project management, UX
Length
2 weeks. Completed in 2009
Team size
Creative Director, Project manager, Designer, UX, 2xDevelopers, 3xInstall crew
Deliverable
PR stunt
Design process
Concepting, user testing, design refinements
This dual language kiosk created for CERN lets the user enter their sex, height, age and weight to see how many particles are in their body. The average human has 7,000,000,000,000,000,000,000,000,000 particles in their body!
The user could send this information home in an email along with a picture of their favourite particle from the standard model. The information and standard model picture could also be printed out onto t-shirts for visitors to take home with them.
Role
Software project management, UX, Development, Install
Length
1 month. Completed in 2009
Team size
Creative Director, Project manager, 2xUX, 2xDevelopers, 2xInstall crew
Deliverable
3xKiosks
Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements
CERN wanted a way of teaching children about particle collision in a fun and engaging way. So I created the user experience behind Energy Density, a set of three dual language interactive stations that let users recreate their own particle collisions!
Through three levels (plus one secret bonus level), users can collide particles to fill the Standard Model with the 16 known and theoretical particles that make up our universe. Users spin a physical dial to increase energy levels and create collisions. Real time generative graphics recreate some of the visual outputs that are seen in the real Large Hadron Collider.
If users can spin the dial fast enough, they reveal facts about each particle in the Standard Model – all the way up to the theoretical Higgs Boson particle.
Role
Software project management, UX, Development, Install
Length
1 month. Completed in 2009
Team size
Creative Director, Project manager, 2xUX, 2xDevelopers, 2xInstall crew
Deliverable
3xKiosks connected to physical dials
Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements
The Cyber Seaside is a 4×3 meter interactive floor that invites visitors to learn through fun and pull their ecological weight by playing four interactive games. The Cyber Seaside uses over 2GB of lifelike graphics taken directly from British beaches.
“We wanted to make the site more interactive so that our visitors can spend longer exploring, playing and discovering new things. The new Discovery Zone uses the latest technology and will be really lively, entertaining our visitors but also helping them find out more about penguin behaviour and marine pollution.” Elaine Lambert — Director, Living Coasts
Jump up and down on the enormous interactive floor to clean the beach full of virtual litter, stomp around fishing nets to uncover trapped animals, clean up an oil slick to release trapped penguins or fight against invading seaweed! Children love this exhibit as there is an instant interaction as things can happen under their feet even when they are standing still.
Role
Project management, UX, Design, Install
Length
3 months. Completed in 2008
Team size
Creative Director, Project manager, 2xDesigners, UX, 2xDevelopers, 2xInstall crew
Deliverable
Interactive floor
Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements
The Penguin Academy kiosks at Living Coasts allow users to choose their own penguin to nurture, grow and teach skills to survive in the wild. Users learn through play about a penguins’ lifecycle of feeding, breeding and evading predators. Penguin fanatics can also play online, but can only get to a certain level of the game before they have to visit the Living Coasts attraction and enter a secret code to unlock the final levels.
“We really had a fantastic experience with HMC, the whole purpose was to come up with a concept that was lively, interactive, but that also taught our visitors about marine pollution issues and they’ve really managed to do that for us!” Elaine Lambert — Director, Living Coasts
Dwell time at Living Coasts has dramatically increased in the area at Living Coasts in which the Penguin Academy is situated. Hundreds of penguins are still competing for top spot on the leaderboards.
I also setup a Facebook page for one of Living Coasts’ penguins to support the online games. Bizarrely (I guess everyone wants to be friends with a Penguin) Ping at Living Coasts now has over has 1,000 friends on the account. Living Coasts use the Facebook site in a very clever way; telling people about special offers, inviting people to events and telling stories about how the other penguins are getting on.
Role
Project management, UX, Design, Development, Install
Length
3 months. Completed in 2008
Team size
Creative Director, Project manager, 2xDesigners, UX, 2xDevelopers, 2xInstall crew
Deliverable
3xKiosks, Web games, Facebook site
Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements
The Driving Standards Agency management conferences are aimed at senior DSA managers to promote strategic thinking and define a vision for the future. In the past, these conferences lacked interactivity and engagement. To spice things up me and the team from HMC came up with the concept of ‘Diary Wheels’; A classic Mini Cooper, painted in the DSA’s colours. The car was gutted and pimped out with a plasma screen TV and custom built video diary software. Think of Kit from Knightrider but with a twist!
“The Diary Wheels concept was not only innovative and topical, but provided us with a new approach to gaining feedback from our staff in a humorous and engaging way” Diane Wragg, Internal Communications Manager, DSA
Once a user climbed inside the Diary Wheels the well known voice of Big Brother interrogated the delegates for a bit of Q&A fun. With all answers automatically recorded and edited overnight to be shown as vox-pops the next day (which received a huge round of applause), it proved to be the most successful way of finding out what really matters to DSA staff. At one point five DSA employees climbed into the Mini at once! For each conference over an hour of high quality feedback footage was filmed, edited and delivered to the DSA.
The Diary Wheels has since been around the country on tour. It has been particularly successful in engaging with the 18-24 demographic, an age range which the DSA traditionally had trouble receiving adequate feedback from.
Role
Software project management, UX, Install
Length
4 weeks. Completed in 2008
Team size
Creative Director, Project manager, Designer, UX, Developer, 2xInstall crew
Deliverable
Interactive Mini
Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements
I programmed 32 touch reactive screens and turned them into the perfect live Q&A system for the Driving Standards Agency’s annual management conference.
The screens were developed to cope with multiple uses; voting, anonymous feedback, quizzes with scoring and submission of questions. This interactive was hugely successful and effective as it offered the DSA a non-intrusive feedback system which was great fun to use, over 90% of the delegates agreed that the interactive screens were useful.
Additionally this interactive included a live Q&A system which was displayed on a mammoth 20ft projection screen. DSA employees were able to anonymously ask questions to the Board of Directors about the company and these were answered in situ. Over 500 questions asked and 186 surveys about the event were completed; a massive increase on the previous year’s results.
Role
Project management, UX, Design, Development, Install
Length
8 weeks. Completed in 2008
Team size
Creative Director, Project manager, 2xDesigners, UX, 2xDevelopers, 4xInstall crew
Deliverable
20ft Q&A interface, 32xKiosks
Design process
Interaction audit, concepting, UX and visual design, user testing, design refinements